![]() And how do you treat the sponsors? No one in F1 is pausing to thank Ray-Ban or Richard Mille. If NASCAR and Ind圜ar did that and really showed behind the scenes-if they really got drivers and teams and owners to be involved in it the way they've been able to get Formula 1 to do it-it would be a game changer for those motorsports as well."īut would it work? Several people who might know, including Mario Andretti, have gone on the record suggesting that playing copycat would be viewed as just that. "The average person doesn't know about racing. I think it would be actually fun for us."ĭrive to Survive has been "a total game changer in the States," said Danica Patrick, former Ind圜ar and NASCAR driver. It would be amazing to have something close to that show for our series. "The stories they tell are perhaps too dramatic for the die-hard enthusiasts, but it works for people who are new fans. "Everybody has seen what Drive to Survive did for F1," said Palou, who won the 2021 Ind圜ar championship. I mean, other than Lewis Hamilton being born, what has made a bigger difference?"ĭriver Álex Palou would love to see a similar show about Ind圜ar. But that show on Netflix has done as much for F1 racing's popularity as anything that has happened in years. Ind圜ar has done a great job with that, and I see NASCAR trying to do that. I've always said: We love cars, but motorsports is really about the personalities. "They've done a fantastic job with that series," Evernham told us, "and I think it's creating interest in motorsports in general. Ray Evernham, crew chief for four-time NASCAR champion Jeff Gordon during three of his championships, counts himself a Drive to Survive fan. Would the Formula Work for NASCAR or Ind圜ar? This upstart F1 popularity is not lost on Ind圜ar and NASCAR, the top two motorsports series in the U.S. And F1's audience did exceed NASCAR's in the important 18-to-49 demographic. The numbers were still healthy for the latter, peaking at 2.9 million viewers and averaging 2.6 million during the race telecast. ![]()
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